Attracting an Audience to Your Website
Why is your website’s blog essential to the long-term success of your online venture?
David Cox | February 05, 2019
As of this writing, Internetlivestats.com reports the number of websites on the World Wide Web at just under 2 billion and increasing steadily every minute. The challenge for every new startup in this burgeoning field is to stand out and attract visitors, some of whom will be part of your target audience.
When someone discovers your site, the content needs to be relevant, and of such quality, they’ll want to come back. As the owner of your small business venture (and your website is a business venture), blogging is an essential factor in your web strategy to reach your target audience over time and firmly establish your brand.
Attracting your audience
You are an entrepreneur. As such, you are the essential element of your new brand, and it’s never too early to start promoting the value of your expertise, insights, and ideas. Great products and services are necessary, but not a guarantee of startup success. I recommend that every entrepreneur/website owner start blogging regardless of their products and services to take advantage of the following benefits:
- Blogging can improve your website’s search engine ranking
New and relevant content offered on a regular basis is a critical factor in your site’s SEO (search engine optimization) for Google and other search engines. If you post original articles of value on industry sites and include internal links to your site, it’ll be indexed more frequently, and its scores and visibility will go up.
- Regular blogging can help you improve your writing
Good blog articles are short and concise messages. Writing in this style is essential to effective business communication. I’ve spent nearly 30 years in business and read venture proposals and found that even executive summaries can ramble on for many pages without a clear message. Practice makes perfect, and the number of visitors you attract will tell you whether you’re on target.
- Blogging can help you discover mutually beneficial business relationships
Blogs are an efficient, low-cost way for potential business partners to find each other. These relationships include customers, clients, mutual promotion opportunities, potential employees, financial investors, lenders, equity partners, and others who can help your business grow.
Your reach with a blog is much broader than traditional advertising. It’s never too early to start gathering prospective customers and building your brand. You may even find additional revenue streams, including speaking engagements and consulting, to supplement the startup phase of your business.
- Blogging can be a positive step toward using social media more effectively
Every blog entry needs to be posted on social media and link back to your website. You’ll learn how to use Twitter, Facebook, LinkedIn, and other sites. You may eventually decide you want to produce podcasts or YouTube videos. Customers these days expect to find your information where they are, not where you are.
If used effectively, a blog can help you and your website become “discoverable.” It can enable you to reach your target audience and convert a percentage of them to customers/clients. We refer to this approach as “pull marketing.” If you provide value to your audience, some will be “pulled” to you and your website to view your message and consider your products and services.
If you’re still unsure about starting a scheduled blog or concerned that you may not have time to maintain this commitment, contact your web designer or ThirdPartyBlogger.com for more information about our blogging and content services.
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