Think Before You Start Blogging

What do you need to consider as you pre-plan a successful blog for your website?

David Cox | February 19, 2019


American scholar and philosopher Ralph Waldo Emerson once said, “The ancestor to every action is a thought.”

I believe that blogging is the website owner’s primary tool for consistently building a target audience on the World Wide Web. Even with a professionally designed website and proper attention given to SEO, without a source of quality, updated content, your site will appear abandoned and search engines, including Google, will eventually drop it.

A successful blog begins with pre-planning. Your willingness to take the time necessary to think about what you want to accomplish with your blog will make the difference between a successful blog that attracts a growing audience to your website, and one that merely gives you a by-line and satisfies your ego.

In this article, I want to consider two critical factors in pre-planning a blog for your website. Specifically, these factors are your assumptions and the goals you want to achieve.

Begin with your assumptions

Read through the following statements and decide which would make your list of initial assumptions as you consider including a regularly scheduled blog on your website.

  1. You have access to a website and can start writing blog articles whenever you’re ready to commit to this task.
  2. Scheduled blog articles are an excellent source of updated material that results in more frequent indexing by Google and other search engines.
  3. If your articles are frequently updated, they give visitors more reasons to return to your website.
  4. There has been an investment made to develop the website, and the cost of monthly hosting and other maintenance is on-going.
  5. Web designers encourage their clients (website owners) to begin blogging because failure to do so is a missed opportunity.
  6. You may not have the knowledge necessary to launch and continue a successful blog.
  7. Finding the time to write blog articles in addition to your other regular responsibilities may prove challenging.

Listing your assumptions will help you address the realities of your circumstances. Assumptions that a blog will lack a positive impact on your website or that your site does not have adequate space for a blog are groundless excuses.

Determine your goals

People start blogs for many different reasons. Some people hope to make extra money, start a new career, or create another source of income. Some blog to promote their business on the web or sell their services. Others blog to distinguish themselves in their industry or career field.

However, the reasons some people blog may be more personal. Some bloggers are looking for a creative outlet. Others are looking for an online journal or a place to express their thoughts. Some may want to share baby pictures with grandparents on the other side of the world.

Most website owners are entrepreneurs who maintain a blog because they want to attract a larger audience for what their website represents. Regardless of your specific goal, identify and record what it is and make sure your articles will help you achieve it.


Awareness of your assumptions and your specific goals is essential in pre-planning a blog that will eventually support the greater success of your website. If you’re concerned that you may not have the time necessary for writing regularly scheduled blog articles, professional assistance is available –

David Cox


David is an SEO Content Writer for, which is a blogging and writing service for busy website owners. His expertise in content writing and search engine optimization (SEO) helps his clients save time and attract more visitors to their websites.

Please contact David if you need help in writing SEO content and blog articles. He would welcome an opportunity to discuss how his services could contribute to the success of your website.