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Contact Us
2836 Crown Pointe
Springfield, IL 62704

Phone Number

  • (217) 827-4427

Email Address

  •’s Ethical Standards

The purpose of ethical standards is to promote integrity, quality services, trust, fairness, goodwill, and mutual respect. We have considered the standards most applicable to the work of

Our ethical standards concerning our business:

  1. We will appropriately represent the services of our company and our professional qualifications.
  2. We will strive to deliver improved written content and apply content SEO standards for websites, social media, and other online content.
  3. We will not represent the work of others as our own.

Our ethical standards in working with clients:

  1. We are committed to fairness in the treatment of each client.
  2. We will not make false promises or guarantees.
  3. We will not do anything that could harm a client’s business or reputation.
  4. We will maintain our client’s confidentiality and anonymity.

Our ethical standards to the Internet community and governing authorities:

  1. We will not intentionally violate the rules or standards of search engines.
  2. We will not intentionally violate the rules or standards of social media platforms.
  3. We will not intentionally violate any applicable laws and regulations.
  4. We will not intentionally deceive visitors, mislead consumers, or “game” search engines.

Although we did not create these ethical standards, they are nonetheless meaningful to our business. There were sources we found particularly helpful, and we want to acknowledge their leadership in this area.

The first is a unique code of ethics established by the Thrive Internet Marketing Agency. The second is an extensively detailed code of ethics developed by Bruce Clay, Inc., a search marketing optimization firm.

As for us, we developed our standards based on a September 2009 article by marketing and SEO expert Thomas Schmitz. He devoted this article to raising several questions designed to reveal the ethical standards for which one feels most passionate.

We surveyed resources for discussions about and examples of ethical standards applicable to our services. Then, we chose the ones we felt consistently applied to our work with clients at

Finally, we decided how to express each to reflect the values we hope to promote. We are confident our ethical standards will serve us well, but we’re sure they will grow in scope along with our business.