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An Overlooked Mistake Can Prove Costly to Your Business

An Overlooked Mistake Can Prove Costly to Your Business

2021-07-18T22:24:32-05:00By David Cox|

An overlooked mistake sets the stage

I recently read a 2016 online article about a car dealership that worked with a direct marketing firm to create a “sweepstakes ad campaign.” The campaign included 50,000 lottery-style scratch-off tickets. The individual holding the grand prize-winning ticket would receive $1,000.